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The differences between marketing data analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing data analyst, becoming an analyst takes usually requires 2-4 years. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $73,007 average annual salary of an analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Marketing Data Analyst | Analyst | |
| Yearly salary | $73,938 | $73,007 |
| Hourly rate | $35.55 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 160,600 | 253,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Marketing data analysts and analysts have different pay scales, as shown below.
| Marketing Data Analyst | Analyst | |
| Average salary | $73,938 | $73,007 |
| Salary range | Between $52,000 And $103,000 | Between $53,000 And $99,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing data analyst and an analyst in terms of educational background:
| Marketing Data Analyst | Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing data analysts' and analysts' demographics:
| Marketing Data Analyst | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |