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The differences between marketing data analysts and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a data research analyst. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $57,865 average annual salary of a data research analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a data research analyst are data analysis, data collection, and patients.
| Marketing Data Analyst | Data Research Analyst | |
| Yearly salary | $73,938 | $57,865 |
| Hourly rate | $35.55 | $27.82 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 135,144 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
Marketing data analysts and data research analysts have different pay scales, as shown below.
| Marketing Data Analyst | Data Research Analyst | |
| Average salary | $73,938 | $57,865 |
| Salary range | Between $52,000 And $103,000 | Between $40,000 And $81,000 |
| Highest paying City | San Francisco, CA | Bellevue, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing data analyst and a data research analyst in terms of educational background:
| Marketing Data Analyst | Data Research Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and data research analysts' demographics:
| Marketing Data Analyst | Data Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |