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The differences between marketing data analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing data analyst and a marketing analyst. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing data analyst include digital marketing, power bi and data analysis. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Data Analyst | Marketing Analyst | |
| Yearly salary | $73,938 | $59,380 |
| Hourly rate | $35.55 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 160,600 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing data analysts and marketing analysts have different pay scales, as shown below.
| Marketing Data Analyst | Marketing Analyst | |
| Average salary | $73,938 | $59,380 |
| Salary range | Between $52,000 And $103,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing data analyst and a marketing analyst in terms of educational background:
| Marketing Data Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing data analysts' and marketing analysts' demographics:
| Marketing Data Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |