Marketing database analyst vs data analyst

The differences between marketing database analysts and data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing database analyst, becoming a data analyst takes usually requires 2-4 years. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $74,342 average annual salary of a data analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a data analyst are data analysis, python, and power bi.

Marketing database analyst vs data analyst overview

	Marketing Database Analyst	Data Analyst
Yearly salary	$79,244	$74,342
Hourly rate	$38.10	$35.74
Growth rate	19%	11%
Number of jobs	110,915	167,520
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 65%
Average age	37	44
Years of experience	6	4

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a data analyst do?

Data analysts are responsible for interpreting the company's statistics and providing sound recommendations to the organization. They manage the organization's data sets, usually related to market performance, finance, or human resources. They are in charge of studying the available data, spotting trends, interpreting what the data and the trends mean, and recommending suggestions that will help the organization perform better. Their recommendations should also be relevant and backed up with strong analyses. Data analysts are expected to have a good grasp of the current market trends in the industry.

Marketing database analyst vs data analyst salary

Marketing database analysts and data analysts have different pay scales, as shown below.

	Marketing Database Analyst	Data Analyst
Average salary	$79,244	$74,342
Salary range	Between $58,000 And $107,000	Between $53,000 And $103,000
Highest paying City	San Francisco, CA	Richmond, CA
Highest paying state	Washington	New Jersey
Best paying company	PayPal	The Citadel
Best paying industry	Finance	Finance

Differences between marketing database analyst and data analyst education

There are a few differences between a marketing database analyst and a data analyst in terms of educational background:

	Marketing Database Analyst	Data Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	University of Georgia	Northwestern University

Marketing database analyst vs data analyst demographics

Here are the differences between marketing database analysts' and data analysts' demographics:

	Marketing Database Analyst	Data Analyst
Average age	37	44
Gender ratio	Male, 52.0% Female, 48.0%	Male, 50.2% Female, 49.8%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	12%

Differences between marketing database analyst and data analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Data analyst example responsibilities.

Manage patient s data in UNIX system.
Manage loan performance in Hyperion Financials using SQL and PL/SQL tools.
Manage and contribute to EDI processes ensuring HIPAA compliance and access to clearing house review on individual case status.
Develop Java application to automate reformatting of text files for an internal application.
Execute deterministic modeling and Monte Carlo simulations in MATLAB to achieve greater mathematical confidence in results obtain from analysis.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.

Marketing database analyst vs data analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common data analyst skills

Data Analysis, 10%
Python, 7%
Power Bi, 6%
Data Management, 6%
Visualization, 5%
Data Quality, 4%

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Marketing Database Analyst
Marketing Database Analyst vs Data Analyst

Updated January 8, 2025

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