Marketing database analyst vs marketing data analyst

The differences between marketing database analysts and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a marketing data analyst. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $73,938 average annual salary of a marketing data analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.

Marketing database analyst vs marketing data analyst overview

	Marketing Database Analyst	Marketing Data Analyst
Yearly salary	$79,244	$73,938
Hourly rate	$38.10	$35.55
Growth rate	19%	19%
Number of jobs	110,915	160,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 69%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a marketing data analyst do?

A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.

Marketing database analyst vs marketing data analyst salary

Marketing database analysts and marketing data analysts have different pay scales, as shown below.

	Marketing Database Analyst	Marketing Data Analyst
Average salary	$79,244	$73,938
Salary range	Between $58,000 And $107,000	Between $52,000 And $103,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	Washington
Best paying company	PayPal	Meta
Best paying industry	Finance	Technology

Differences between marketing database analyst and marketing data analyst education

There are a few differences between a marketing database analyst and a marketing data analyst in terms of educational background:

	Marketing Database Analyst	Marketing Data Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing database analyst vs marketing data analyst demographics

Here are the differences between marketing database analysts' and marketing data analysts' demographics:

	Marketing Database Analyst	Marketing Data Analyst
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 57.2% Female, 42.8%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and marketing data analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Marketing data analyst example responsibilities.

Lead strategy sessions to define conversion points and KPIs as well as process for developing and monitoring against benchmarks.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Conduct peer review of campaigns and simplify campaign designs for improve performance in Unica.
Leverage CRM database (Hera) for retention and acquisition within the small business segment.
Provide turnkey delivery of key monthly data in support of ETL processes for database platforms.

Marketing database analyst vs marketing data analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common marketing data analyst skills

Digital Marketing, 11%
Power Bi, 7%
Data Analysis, 6%
Visualization, 5%
Python, 5%
Google Analytics, 5%

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Marketing Database Analyst vs Marketing Data Analyst

Updated January 8, 2025

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