Marketing database analyst vs pricing analyst

The differences between marketing database analysts and pricing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a pricing analyst. Additionally, a marketing database analyst has an average salary of $79,244, which is higher than the $64,168 average annual salary of a pricing analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a pricing analyst are pricing strategy, strong analytical, and customer service.

Marketing database analyst vs pricing analyst overview

	Marketing Database Analyst	Pricing Analyst
Yearly salary	$79,244	$64,168
Hourly rate	$38.10	$30.85
Growth rate	19%	19%
Number of jobs	110,915	73,462
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a pricing analyst do?

Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.

Marketing database analyst vs pricing analyst salary

Marketing database analysts and pricing analysts have different pay scales, as shown below.

	Marketing Database Analyst	Pricing Analyst
Average salary	$79,244	$64,168
Salary range	Between $58,000 And $107,000	Between $46,000 And $89,000
Highest paying City	San Francisco, CA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	PayPal	Apple
Best paying industry	Finance	Finance

Differences between marketing database analyst and pricing analyst education

There are a few differences between a marketing database analyst and a pricing analyst in terms of educational background:

	Marketing Database Analyst	Pricing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing database analyst vs pricing analyst demographics

Here are the differences between marketing database analysts' and pricing analysts' demographics:

	Marketing Database Analyst	Pricing Analyst
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 53.3% Female, 46.7%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.0% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and pricing analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Pricing analyst example responsibilities.

Manage all aspects of Medicare and PHS.
Lead team during change windows and coordinate IPLs/IMLs.
Identify and qualify leads using web-search methods, social media and LinkedIn.
Manage seamless and accurate flow of data between CRM and ERP; troubleshoot and resolve integration failures.
Manage & maintain daily/monthly PPC spends for multiple clients to ensure each campaigns meet the desired performance metrics.
Work with current Google AdWords to help optimize PPC advertising in both SEM & display network to achieve marketing goals.

Marketing database analyst vs pricing analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common pricing analyst skills

Pricing Strategy, 6%
Strong Analytical, 6%
Customer Service, 6%
Data Analysis, 6%
SQL, 5%
Financial Analysis, 4%

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Marketing Database Analyst
Marketing Database Analyst vs Pricing Analyst

Updated January 8, 2025

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