Marketing database analyst vs senior marketing analyst

The differences between marketing database analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing database analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $79,244 average annual salary of a marketing database analyst.

The top three skills for a marketing database analyst include marketing campaigns, SAS and data analysis. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Marketing database analyst vs senior marketing analyst overview

	Marketing Database Analyst	Senior Marketing Analyst
Yearly salary	$79,244	$83,321
Hourly rate	$38.10	$40.06
Growth rate	19%	19%
Number of jobs	110,915	110,012
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing database analyst do?

A marketing database analyst works on reducing risks associated with a marketing initiative or project by conducting an analysis of marketing databases. They are required to develop strategies for targeted marketing campaigns, help a company make informed decisions on market tactics, identify market trends and monitor competitors, identify new customers, identify opportunities that will increase sales, and ensure a database is regularly updated and maintained.

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

Marketing database analyst vs senior marketing analyst salary

Marketing database analysts and senior marketing analysts have different pay scales, as shown below.

	Marketing Database Analyst	Senior Marketing Analyst
Average salary	$79,244	$83,321
Salary range	Between $58,000 And $107,000	Between $63,000 And $109,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	Washington
Best paying company	PayPal	Credit Karma
Best paying industry	Finance	Finance

Differences between marketing database analyst and senior marketing analyst education

There are a few differences between a marketing database analyst and a senior marketing analyst in terms of educational background:

	Marketing Database Analyst	Senior Marketing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing database analyst vs senior marketing analyst demographics

Here are the differences between marketing database analysts' and senior marketing analysts' demographics:

	Marketing Database Analyst	Senior Marketing Analyst
Average age	37	37
Gender ratio	Male, 52.0% Female, 48.0%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing database analyst and senior marketing analyst duties and responsibilities

Marketing database analyst example responsibilities.

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.
Coach multiple associates that lead to positive management recognition and build predictive acquisition and experimental design models in SAS.
Maintain an in-depth understanding of customer data sources including iMis, SalesForce, and other internal systems.

Senior marketing analyst example responsibilities.

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

Marketing database analyst vs senior marketing analyst skills

Common marketing database analyst skills

Marketing Campaigns, 8%
SAS, 6%
Data Analysis, 6%
Database Marketing, 4%
Digital Marketing, 4%
SQL Server, 4%

Common senior marketing analyst skills

Tableau, 10%
Digital Marketing, 9%
SQL, 8%
Visualization, 8%
Data Analysis, 6%
PowerPoint, 5%

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Marketing Database Analyst vs Senior Marketing Analyst

Updated January 8, 2025

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