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Marketing department internship vs public relations

The differences between marketing department interns and public relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing department internship, becoming a public relations takes usually requires 2-4 years. Additionally, a public relations has an average salary of $48,383, which is higher than the $31,989 average annual salary of a marketing department internship.

The top three skills for a marketing department internship include financial statements, powerpoint and press releases. The most important skills for a public relations are press releases, web content, and facebook.

Marketing department internship vs public relations overview

Marketing Department InternshipPublic Relations
Yearly salary$31,989$48,383
Hourly rate$15.38$23.26
Growth rate19%8%
Number of jobs143,70322,721
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3742
Years of experience64

What does a marketing department internship do?

A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Marketing department internship vs public relations salary

Marketing department interns and public relations have different pay scales, as shown below.

Marketing Department InternshipPublic Relations
Average salary$31,989$48,383
Salary rangeBetween $25,000 And $39,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between marketing department internship and public relations education

There are a few differences between a marketing department internship and a public relations in terms of educational background:

Marketing Department InternshipPublic Relations
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaStanford University

Marketing department internship vs public relations demographics

Here are the differences between marketing department interns' and public relations' demographics:

Marketing Department InternshipPublic Relations
Average age3742
Gender ratioMale, 43.1% Female, 56.9%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing department internship and public relations duties and responsibilities

Marketing department internship example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Create daily one sheets from data receive from Nielsen and organize broadcast research for fall estimate book.
  • Analyze data with SPSS and visualize research results to make them easier to understand with digital reporting software.
  • Maintain social media presence on Facebook
  • Produce PowerPoint presentations to support new business development pitches.
  • Assist with home-by-home project to track syndicate research including Nielsen data.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Marketing department internship vs public relations skills

Common marketing department internship skills
  • Financial Statements, 20%
  • PowerPoint, 12%
  • Press Releases, 8%
  • R, 7%
  • Data Analysis, 6%
  • Market Research, 4%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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