Marketing manager, email vs marketing program manager

The differences between marketing managers, email and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Marketing manager, email vs marketing program manager overview

	Marketing Manager, Email	Marketing Program Manager
Yearly salary	$74,487	$86,807
Hourly rate	$35.81	$41.73
Growth rate	10%	10%
Number of jobs	111,375	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Marketing manager, email vs marketing program manager salary

Marketing managers, email and marketing program managers have different pay scales, as shown below.

	Marketing Manager, Email	Marketing Program Manager
Average salary	$74,487	$86,807
Salary range	Between $51,000 And $107,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Atlassian	Meta
Best paying industry	Real Estate	Transportation

Differences between marketing manager, email and marketing program manager education

There are a few differences between a marketing manager, email and a marketing program manager in terms of educational background:

	Marketing Manager, Email	Marketing Program Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs marketing program manager demographics

Here are the differences between marketing managers, email' and marketing program managers' demographics:

	Marketing Manager, Email	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and marketing program manager duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Marketing manager, email vs marketing program manager skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Executive Management Industry
Marketing Manager, Email
Marketing Manager, Email vs Marketing Program Manager

Updated January 8, 2025

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