Marketing manager, email vs marketing strategist

The differences between marketing managers, email and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Marketing manager, email vs marketing strategist overview

	Marketing Manager, Email	Marketing Strategist
Yearly salary	$74,487	$80,033
Hourly rate	$35.81	$38.48
Growth rate	10%	10%
Number of jobs	111,375	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Marketing manager, email vs marketing strategist salary

Marketing managers, email and marketing strategists have different pay scales, as shown below.

	Marketing Manager, Email	Marketing Strategist
Average salary	$74,487	$80,033
Salary range	Between $51,000 And $107,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	Rhode Island	Pennsylvania
Best paying company	Atlassian	McKinsey & Company Inc
Best paying industry	Real Estate	Technology

Differences between marketing manager, email and marketing strategist education

There are a few differences between a marketing manager, email and a marketing strategist in terms of educational background:

	Marketing Manager, Email	Marketing Strategist
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 79%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs marketing strategist demographics

Here are the differences between marketing managers, email' and marketing strategists' demographics:

	Marketing Manager, Email	Marketing Strategist
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and marketing strategist duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Marketing manager, email vs marketing strategist skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Executive Management Industry
Marketing Manager, Email
Marketing Manager, Email vs Marketing Strategist

Updated January 8, 2025

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