Marketing manager, email vs product marketing manager

The differences between marketing managers, email and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Marketing manager, email vs product marketing manager overview

	Marketing Manager, Email	Product Marketing Manager
Yearly salary	$74,487	$112,220
Hourly rate	$35.81	$53.95
Growth rate	10%	10%
Number of jobs	111,375	166,047
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Marketing manager, email vs product marketing manager salary

Marketing managers, email and product marketing managers have different pay scales, as shown below.

	Marketing Manager, Email	Product Marketing Manager
Average salary	$74,487	$112,220
Salary range	Between $51,000 And $107,000	Between $83,000 And $149,000
Highest paying City	San Francisco, CA	San Bruno, CA
Highest paying state	Rhode Island	California
Best paying company	Atlassian	Credit Karma
Best paying industry	Real Estate	Technology

Differences between marketing manager, email and product marketing manager education

There are a few differences between a marketing manager, email and a product marketing manager in terms of educational background:

	Marketing Manager, Email	Product Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs product marketing manager demographics

Here are the differences between marketing managers, email' and product marketing managers' demographics:

	Marketing Manager, Email	Product Marketing Manager
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 61.6% Female, 38.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and product marketing manager duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Product marketing manager example responsibilities.

Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
Manage execution of retail signage (POS) and cross promotions for grocery partners.
Lead a global team representing the commercial interests of the Americas, Europe and Asia.
Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
Lead product development and business development of emerging mobile and cloud solutions.

Marketing manager, email vs product marketing manager skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common product marketing manager skills

Digital Marketing, 7%
Product Management, 7%
Project Management, 6%
Marketing Campaigns, 5%
Market Research, 4%
B2B Marketing, 4%

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Marketing Manager, Email
Marketing Manager, Email vs Product Marketing Manager

Updated January 8, 2025

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