Marketing manager, email vs senior manager of marketing

The differences between marketing managers, email and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager, email and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $74,487 average annual salary of a marketing manager, email.

The top three skills for a marketing manager, email include email marketing, digital marketing and b testing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Marketing manager, email vs senior manager of marketing overview

	Marketing Manager, Email	Senior Manager Of Marketing
Yearly salary	$74,487	$118,350
Hourly rate	$35.81	$56.90
Growth rate	10%	10%
Number of jobs	111,375	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a marketing manager, email do?

An email marketing manager is responsible for strategizing effective email marketing campaigns for the target audience by creating engaging digital content and sales pitches. Email marketing managers supervise the selling and distribution of products through electronic communication, as well as managing the staff's performance on responding to the customers' inquiries and concerns. They also identify business opportunities by analyzing current industry trends to meet consumer demands and interests. An email marketing manager must be keen on details, as well as knowledge of operating various software applications to create digital assets for brand awareness.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Marketing manager, email vs senior manager of marketing salary

Marketing managers, email and senior managers of marketing have different pay scales, as shown below.

	Marketing Manager, Email	Senior Manager Of Marketing
Average salary	$74,487	$118,350
Salary range	Between $51,000 And $107,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Atlassian	Roku
Best paying industry	Real Estate	Technology

Differences between marketing manager, email and senior manager of marketing education

There are a few differences between a marketing manager, email and a senior manager of marketing in terms of educational background:

	Marketing Manager, Email	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 76%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Marketing manager, email vs senior manager of marketing demographics

Here are the differences between marketing managers, email' and senior managers of marketing' demographics:

	Marketing Manager, Email	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 42.8% Female, 57.2%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing manager, email and senior manager of marketing duties and responsibilities

Marketing manager, email example responsibilities.

Manage web marketing budgets for PPC and online banner advertisements.
Manage display campaigns on top portals, ad networks, DSPs and Facebook.
Perform HTML coding necessary to design daily marketing emails; lead marketing team in meeting agendas.
Manage the email campaign process including planning, creative development, set up, review, QA and deployment.
Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
Execute campaigns in Marketo and Wordpress.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Marketing manager, email vs senior manager of marketing skills

Common marketing manager, email skills

Email Marketing, 17%
Digital Marketing, 8%
B Testing, 7%
A/B, 6%
HTML, 4%
Marketing Campaigns, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Marketing Manager, Email
Marketing Manager, Email vs Senior Manager Of Marketing

Updated January 8, 2025

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