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The differences between marketing & public relations managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing & Public Relations Manager | Assistant Marketing Manager | |
| Yearly salary | $83,461 | $94,094 |
| Hourly rate | $40.13 | $45.24 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing & public relations managers and assistant marketing managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Assistant Marketing Manager | |
| Average salary | $83,461 | $94,094 |
| Salary range | Between $60,000 And $114,000 | Between $64,000 And $136,000 |
| Highest paying City | Napa, CA | Portsmouth, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Millennium Physician Group | General Motors |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing & public relations manager and an assistant marketing manager in terms of educational background:
| Marketing & Public Relations Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and assistant marketing managers' demographics:
| Marketing & Public Relations Manager | Assistant Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |