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The differences between marketing & public relations managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a brand marketing manager takes usually requires 8-10 years. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing & Public Relations Manager | Brand Marketing Manager | |
| Yearly salary | $83,461 | $91,940 |
| Hourly rate | $40.13 | $44.20 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing & public relations managers and brand marketing managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Brand Marketing Manager | |
| Average salary | $83,461 | $91,940 |
| Salary range | Between $60,000 And $114,000 | Between $64,000 And $131,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Millennium Physician Group | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing & public relations manager and a brand marketing manager in terms of educational background:
| Marketing & Public Relations Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and brand marketing managers' demographics:
| Marketing & Public Relations Manager | Brand Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |