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The differences between marketing & public relations managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing & Public Relations Manager | Digital Marketing Manager | |
| Yearly salary | $83,461 | $99,563 |
| Hourly rate | $40.13 | $47.87 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing & public relations managers and digital marketing managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Digital Marketing Manager | |
| Average salary | $83,461 | $99,563 |
| Salary range | Between $60,000 And $114,000 | Between $71,000 And $138,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Millennium Physician Group | Conrad N. Hilton Foundation |
| Best paying industry | Manufacturing | - |
There are a few differences between a marketing & public relations manager and a digital marketing manager in terms of educational background:
| Marketing & Public Relations Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and digital marketing managers' demographics:
| Marketing & Public Relations Manager | Digital Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |