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The differences between marketing & public relations managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming an events marketing manager takes usually requires 8-10 years. Additionally, a marketing & public relations manager has an average salary of $83,461, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Marketing & Public Relations Manager | Events Marketing Manager | |
| Yearly salary | $83,461 | $80,575 |
| Hourly rate | $40.13 | $38.74 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Marketing & public relations managers and events marketing managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Events Marketing Manager | |
| Average salary | $83,461 | $80,575 |
| Salary range | Between $60,000 And $114,000 | Between $59,000 And $108,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Millennium Physician Group | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & public relations manager and an events marketing manager in terms of educational background:
| Marketing & Public Relations Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and events marketing managers' demographics:
| Marketing & Public Relations Manager | Events Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |