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The differences between marketing & public relations managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing & Public Relations Manager | Head Of Marketing | |
| Yearly salary | $83,461 | $137,829 |
| Hourly rate | $40.13 | $66.26 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing & public relations managers and heads of marketing have different pay scales, as shown below.
| Marketing & Public Relations Manager | Head Of Marketing | |
| Average salary | $83,461 | $137,829 |
| Salary range | Between $60,000 And $114,000 | Between $93,000 And $203,000 |
| Highest paying City | Napa, CA | Seattle, WA |
| Highest paying state | Nevada | Washington |
| Best paying company | Millennium Physician Group | Meta |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing & public relations manager and a head of marketing in terms of educational background:
| Marketing & Public Relations Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and heads of marketing' demographics:
| Marketing & Public Relations Manager | Head Of Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |