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The differences between marketing & public relations managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a marketing & public relations manager has an average salary of $83,461, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing & Public Relations Manager | Marketing Account Manager | |
| Yearly salary | $83,461 | $67,983 |
| Hourly rate | $40.13 | $32.68 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing & public relations managers and marketing account managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Marketing Account Manager | |
| Average salary | $83,461 | $67,983 |
| Salary range | Between $60,000 And $114,000 | Between $50,000 And $91,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Millennium Physician Group | American Tower |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a marketing & public relations manager and a marketing account manager in terms of educational background:
| Marketing & Public Relations Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and marketing account managers' demographics:
| Marketing & Public Relations Manager | Marketing Account Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |