Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing & public relations managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing & Public Relations Manager | Marketing Lead | |
| Yearly salary | $83,461 | $104,664 |
| Hourly rate | $40.13 | $50.32 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing & public relations managers and marketing leads have different pay scales, as shown below.
| Marketing & Public Relations Manager | Marketing Lead | |
| Average salary | $83,461 | $104,664 |
| Salary range | Between $60,000 And $114,000 | Between $74,000 And $146,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Millennium Physician Group | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & public relations manager and a marketing lead in terms of educational background:
| Marketing & Public Relations Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and marketing leads' demographics:
| Marketing & Public Relations Manager | Marketing Lead | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |