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The differences between marketing & public relations managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing & Public Relations Manager | Marketing Manager | |
| Yearly salary | $83,461 | $104,550 |
| Hourly rate | $40.13 | $50.26 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing & public relations managers and marketing managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Marketing Manager | |
| Average salary | $83,461 | $104,550 |
| Salary range | Between $60,000 And $114,000 | Between $71,000 And $153,000 |
| Highest paying City | Napa, CA | Menlo Park, CA |
| Highest paying state | Nevada | California |
| Best paying company | Millennium Physician Group | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing & public relations manager and a marketing manager in terms of educational background:
| Marketing & Public Relations Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and marketing managers' demographics:
| Marketing & Public Relations Manager | Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |