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Marketing & public relations manager vs marketing manager/project manager

The differences between marketing & public relations managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming a marketing manager/project manager takes usually requires 8-10 years. Additionally, a marketing & public relations manager has an average salary of $83,461, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Marketing & public relations manager vs marketing manager/project manager overview

Marketing & Public Relations ManagerMarketing Manager/Project Manager
Yearly salary$83,461$78,368
Hourly rate$40.13$37.68
Growth rate8%10%
Number of jobs96,516187,949
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4239
Years of experience410

What does a marketing & public relations manager do?

A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Marketing & public relations manager vs marketing manager/project manager salary

Marketing & public relations managers and marketing manager/project managers have different pay scales, as shown below.

Marketing & Public Relations ManagerMarketing Manager/Project Manager
Average salary$83,461$78,368
Salary rangeBetween $60,000 And $114,000Between $56,000 And $109,000
Highest paying CityNapa, CACarson City, NV
Highest paying stateNevadaNevada
Best paying companyMillennium Physician GroupMeta
Best paying industryManufacturingTechnology

Differences between marketing & public relations manager and marketing manager/project manager education

There are a few differences between a marketing & public relations manager and a marketing manager/project manager in terms of educational background:

Marketing & Public Relations ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Marketing & public relations manager vs marketing manager/project manager demographics

Here are the differences between marketing & public relations managers' and marketing manager/project managers' demographics:

Marketing & Public Relations ManagerMarketing Manager/Project Manager
Average age4239
Gender ratioMale, 29.4% Female, 70.6%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between marketing & public relations manager and marketing manager/project manager duties and responsibilities

Marketing & public relations manager example responsibilities.

  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
  • Plan, prepare, and implement all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
  • Serve as press and public relations liaison for both organizations, proactively driving website hits through target content creation and SEO.
  • Complete ROI analysis making strategic recommendations for future business.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Marketing & public relations manager vs marketing manager/project manager skills

Common marketing & public relations manager skills
  • Digital Marketing, 13%
  • Press Releases, 11%
  • Marketing Campaigns, 10%
  • Brand Marketing, 7%
  • ROI, 6%
  • Marketing Mix, 5%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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