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The differences between marketing & public relations managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & public relations manager, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Marketing & Public Relations Manager | Online Marketing Manager | |
| Yearly salary | $83,461 | $96,212 |
| Hourly rate | $40.13 | $46.26 |
| Growth rate | 8% | 10% |
| Number of jobs | 96,516 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Marketing & public relations managers and online marketing managers have different pay scales, as shown below.
| Marketing & Public Relations Manager | Online Marketing Manager | |
| Average salary | $83,461 | $96,212 |
| Salary range | Between $60,000 And $114,000 | Between $69,000 And $133,000 |
| Highest paying City | Napa, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Millennium Physician Group | Meta |
| Best paying industry | Manufacturing | Utilities |
There are a few differences between a marketing & public relations manager and an online marketing manager in terms of educational background:
| Marketing & Public Relations Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing & public relations managers' and online marketing managers' demographics:
| Marketing & Public Relations Manager | Online Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |