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Marketing & public relations manager vs public relations

The differences between marketing & public relations managers and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations manager and a public relations. Additionally, a marketing & public relations manager has an average salary of $83,461, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a public relations are press releases, web content, and facebook.

Marketing & public relations manager vs public relations overview

Marketing & Public Relations ManagerPublic Relations
Yearly salary$83,461$48,383
Hourly rate$40.13$23.26
Growth rate8%8%
Number of jobs96,51622,721
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a marketing & public relations manager do?

A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Marketing & public relations manager vs public relations salary

Marketing & public relations managers and public relations have different pay scales, as shown below.

Marketing & Public Relations ManagerPublic Relations
Average salary$83,461$48,383
Salary rangeBetween $60,000 And $114,000Between $32,000 And $72,000
Highest paying CityNapa, CARichmond, VA
Highest paying stateNevadaVirginia
Best paying companyMillennium Physician GroupEdelman Financial Engines
Best paying industryManufacturingProfessional

Differences between marketing & public relations manager and public relations education

There are a few differences between a marketing & public relations manager and a public relations in terms of educational background:

Marketing & Public Relations ManagerPublic Relations
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaStanford University

Marketing & public relations manager vs public relations demographics

Here are the differences between marketing & public relations managers' and public relations' demographics:

Marketing & Public Relations ManagerPublic Relations
Average age4242
Gender ratioMale, 29.4% Female, 70.6%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between marketing & public relations manager and public relations duties and responsibilities

Marketing & public relations manager example responsibilities.

  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
  • Plan, prepare, and implement all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
  • Serve as press and public relations liaison for both organizations, proactively driving website hits through target content creation and SEO.
  • Complete ROI analysis making strategic recommendations for future business.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Marketing & public relations manager vs public relations skills

Common marketing & public relations manager skills
  • Digital Marketing, 13%
  • Press Releases, 11%
  • Marketing Campaigns, 10%
  • Brand Marketing, 7%
  • ROI, 6%
  • Marketing Mix, 5%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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