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The differences between marketing & public relations managers and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations manager and a public relations. Additionally, a marketing & public relations manager has an average salary of $83,461, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a public relations are press releases, web content, and facebook.
| Marketing & Public Relations Manager | Public Relations | |
| Yearly salary | $83,461 | $48,383 |
| Hourly rate | $40.13 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 96,516 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Marketing & public relations managers and public relations have different pay scales, as shown below.
| Marketing & Public Relations Manager | Public Relations | |
| Average salary | $83,461 | $48,383 |
| Salary range | Between $60,000 And $114,000 | Between $32,000 And $72,000 |
| Highest paying City | Napa, CA | Richmond, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Millennium Physician Group | Edelman Financial Engines |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a marketing & public relations manager and a public relations in terms of educational background:
| Marketing & Public Relations Manager | Public Relations | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between marketing & public relations managers' and public relations' demographics:
| Marketing & Public Relations Manager | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 16% | 12% |