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The differences between marketing & public relations managers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations manager and a public relations director. Additionally, a public relations director has an average salary of $94,692, which is higher than the $83,461 average annual salary of a marketing & public relations manager.
The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Marketing & Public Relations Manager | Public Relations Director | |
| Yearly salary | $83,461 | $94,692 |
| Hourly rate | $40.13 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 96,516 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Marketing & public relations managers and public relations directors have different pay scales, as shown below.
| Marketing & Public Relations Manager | Public Relations Director | |
| Average salary | $83,461 | $94,692 |
| Salary range | Between $60,000 And $114,000 | Between $59,000 And $150,000 |
| Highest paying City | Napa, CA | Napa, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Millennium Physician Group | Exelixis |
| Best paying industry | Manufacturing | Internet |
There are a few differences between a marketing & public relations manager and a public relations director in terms of educational background:
| Marketing & Public Relations Manager | Public Relations Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between marketing & public relations managers' and public relations directors' demographics:
| Marketing & Public Relations Manager | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |