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Marketing & public relations manager vs public relations manager

The differences between marketing & public relations managers and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations manager and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $83,461 average annual salary of a marketing & public relations manager.

The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Marketing & public relations manager vs public relations manager overview

Marketing & Public Relations ManagerPublic Relations Manager
Yearly salary$83,461$91,426
Hourly rate$40.13$43.95
Growth rate8%8%
Number of jobs96,51635,273
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a marketing & public relations manager do?

A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Marketing & public relations manager vs public relations manager salary

Marketing & public relations managers and public relations managers have different pay scales, as shown below.

Marketing & Public Relations ManagerPublic Relations Manager
Average salary$83,461$91,426
Salary rangeBetween $60,000 And $114,000Between $64,000 And $128,000
Highest paying CityNapa, CALas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyMillennium Physician GroupGoogle
Best paying industryManufacturingTechnology

Differences between marketing & public relations manager and public relations manager education

There are a few differences between a marketing & public relations manager and a public relations manager in terms of educational background:

Marketing & Public Relations ManagerPublic Relations Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Marketing & public relations manager vs public relations manager demographics

Here are the differences between marketing & public relations managers' and public relations managers' demographics:

Marketing & Public Relations ManagerPublic Relations Manager
Average age4242
Gender ratioMale, 29.4% Female, 70.6%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between marketing & public relations manager and public relations manager duties and responsibilities

Marketing & public relations manager example responsibilities.

  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
  • Plan, prepare, and implement all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
  • Serve as press and public relations liaison for both organizations, proactively driving website hits through target content creation and SEO.
  • Complete ROI analysis making strategic recommendations for future business.
  • Show more

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Marketing & public relations manager vs public relations manager skills

Common marketing & public relations manager skills
  • Digital Marketing, 13%
  • Press Releases, 11%
  • Marketing Campaigns, 10%
  • Brand Marketing, 7%
  • ROI, 6%
  • Marketing Mix, 5%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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