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Marketing & public relations manager vs publications manager

The differences between marketing & public relations managers and publications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations manager and a publications manager. Additionally, a publications manager has an average salary of $94,155, which is higher than the $83,461 average annual salary of a marketing & public relations manager.

The top three skills for a marketing & public relations manager include digital marketing, press releases and marketing campaigns. The most important skills for a publications manager are facebook, project management, and press releases.

Marketing & public relations manager vs publications manager overview

Marketing & Public Relations ManagerPublications Manager
Yearly salary$83,461$94,155
Hourly rate$40.13$45.27
Growth rate8%8%
Number of jobs96,51618,211
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a marketing & public relations manager do?

A marketing and public relations manager coordinates all marketing and public relations activities within an organization. Their role is to coordinate all public relations activities, manage the promotion of a brand, come up with budgets for marketing campaigns, field questions from the media, deal with negative publicity, oversee the selected marketing strategy from implementation to completion, and gather information on the effectiveness of the strategy.

What does a publications manager do?

A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Marketing & public relations manager vs publications manager salary

Marketing & public relations managers and publications managers have different pay scales, as shown below.

Marketing & Public Relations ManagerPublications Manager
Average salary$83,461$94,155
Salary rangeBetween $60,000 And $114,000Between $66,000 And $133,000
Highest paying CityNapa, CAMenlo Park, CA
Highest paying stateNevadaNevada
Best paying companyMillennium Physician GroupMeta
Best paying industryManufacturing-

Differences between marketing & public relations manager and publications manager education

There are a few differences between a marketing & public relations manager and a publications manager in terms of educational background:

Marketing & Public Relations ManagerPublications Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorCommunicationEnglish
Most common collegeUniversity of PennsylvaniaStanford University

Marketing & public relations manager vs publications manager demographics

Here are the differences between marketing & public relations managers' and publications managers' demographics:

Marketing & Public Relations ManagerPublications Manager
Average age4242
Gender ratioMale, 29.4% Female, 70.6%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between marketing & public relations manager and publications manager duties and responsibilities

Marketing & public relations manager example responsibilities.

  • Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
  • Plan, prepare, and implement all marketing strategies and provide ROI on performance programs along with recommendations to senior/executive staff.
  • Serve as press and public relations liaison for both organizations, proactively driving website hits through target content creation and SEO.
  • Complete ROI analysis making strategic recommendations for future business.
  • Show more

Publications manager example responsibilities.

  • Lead company-wide FDA compliance requirements documentation project.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Implement processes and tools to satisfy FDA and ISO user documentation requirements.
  • Revolutionize tuberculosis (TB) program by conducting and monitoring an epidemiological risk assessment of the base's local community.
  • Assure compliance to regulatory requirements including FDA, MDD, ISO, BSI, UL, and other agencies.
  • Hire to evaluate and recommend solutions to facilitate migration of data to XML integrate information logistics system.
  • Show more

Marketing & public relations manager vs publications manager skills

Common marketing & public relations manager skills
  • Digital Marketing, 13%
  • Press Releases, 11%
  • Marketing Campaigns, 10%
  • Brand Marketing, 7%
  • ROI, 6%
  • Marketing Mix, 5%
Common publications manager skills
  • Facebook, 19%
  • Project Management, 15%
  • Press Releases, 10%
  • PowerPoint, 6%
  • Publicity Campaigns, 6%
  • Public Health, 6%

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