Marketing team member vs marketing coordinator

The differences between marketing team members and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing team member, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $28,893 average annual salary of a marketing team member.

The top three skills for a marketing team member include wine, facebook and instagram. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Marketing team member vs marketing coordinator overview

	Marketing Team Member	Marketing Coordinator
Yearly salary	$28,893	$48,326
Hourly rate	$13.89	$23.23
Growth rate	10%	19%
Number of jobs	222,235	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Average age	39	37
Years of experience	10	6

Marketing team member vs marketing coordinator salary

Marketing team members and marketing coordinators have different pay scales, as shown below.

	Marketing Team Member	Marketing Coordinator
Average salary	$28,893	$48,326
Salary range	Between $23,000 And $36,000	Between $34,000 And $67,000
Highest paying City	-	New York, NY
Highest paying state	-	New Jersey
Best paying company	-	Keller Williams Capital Properties
Best paying industry	-	Technology

Differences between marketing team member and marketing coordinator education

There are a few differences between a marketing team member and a marketing coordinator in terms of educational background:

	Marketing Team Member	Marketing Coordinator
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing team member vs marketing coordinator demographics

Here are the differences between marketing team members' and marketing coordinators' demographics:

	Marketing Team Member	Marketing Coordinator
Average age	39	37
Gender ratio	Male, 41.6% Female, 58.4%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing team member and marketing coordinator duties and responsibilities

Marketing team member example responsibilities.

Manage Instagram account during events through behind-the-scenes Instagram stories.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Set up & run a table at the Florida, NY farmer's market & sell soap
Post biweekly images on Instagram.
Promote brand awareness through SEO optimization and attractive web design.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Marketing team member vs marketing coordinator skills

Common marketing team member skills

Wine, 63%
Facebook, 5%
Instagram, 3%
Twitter, 3%
Market Research, 2%
Community Outreach, 2%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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Marketing Team Member
Marketing Team Member vs Marketing Coordinator

Updated January 8, 2025

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