Marketing team member vs marketing specialist

The differences between marketing team members and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing team member, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $28,893 average annual salary of a marketing team member.

The top three skills for a marketing team member include wine, facebook and instagram. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing team member vs marketing specialist overview

	Marketing Team Member	Marketing Specialist
Yearly salary	$28,893	$54,942
Hourly rate	$13.89	$26.41
Growth rate	10%	19%
Number of jobs	222,235	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	39	37
Years of experience	10	6

Marketing team member vs marketing specialist salary

Marketing team members and marketing specialists have different pay scales, as shown below.

	Marketing Team Member	Marketing Specialist
Average salary	$28,893	$54,942
Salary range	Between $23,000 And $36,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between marketing team member and marketing specialist education

There are a few differences between a marketing team member and a marketing specialist in terms of educational background:

	Marketing Team Member	Marketing Specialist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing team member vs marketing specialist demographics

Here are the differences between marketing team members' and marketing specialists' demographics:

	Marketing Team Member	Marketing Specialist
Average age	39	37
Gender ratio	Male, 41.6% Female, 58.4%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing team member and marketing specialist duties and responsibilities

Marketing team member example responsibilities.

Manage Instagram account during events through behind-the-scenes Instagram stories.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Set up & run a table at the Florida, NY farmer's market & sell soap
Post biweekly images on Instagram.
Promote brand awareness through SEO optimization and attractive web design.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing team member vs marketing specialist skills

Common marketing team member skills

Wine, 63%
Facebook, 5%
Instagram, 3%
Twitter, 3%
Market Research, 2%
Community Outreach, 2%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Team Member
Marketing Team Member vs Marketing Specialist

Updated January 8, 2025

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