Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing technology directors and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing technology director, becoming an account director takes usually requires 6-8 years. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $114,728 average annual salary of an account director.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for an account director are account management, project management, and work ethic.
| Marketing Technology Director | Account Director | |
| Yearly salary | $140,130 | $114,728 |
| Hourly rate | $67.37 | $55.16 |
| Growth rate | 10% | 5% |
| Number of jobs | 143,353 | 132,260 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
Marketing technology directors and account directors have different pay scales, as shown below.
| Marketing Technology Director | Account Director | |
| Average salary | $140,130 | $114,728 |
| Salary range | Between $95,000 And $205,000 | Between $82,000 And $158,000 |
| Highest paying City | Rohnert Park, CA | San Francisco, CA |
| Highest paying state | Hawaii | New Jersey |
| Best paying company | Exelixis | BuzzFeed |
| Best paying industry | - | Professional |
There are a few differences between a marketing technology director and an account director in terms of educational background:
| Marketing Technology Director | Account Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing technology directors' and account directors' demographics:
| Marketing Technology Director | Account Director | |
| Average age | 39 | 46 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |