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The differences between marketing technology directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and an assistant marketing director. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Marketing Technology Director | Assistant Marketing Director | |
| Yearly salary | $140,130 | $55,415 |
| Hourly rate | $67.37 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Marketing technology directors and assistant marketing directors have different pay scales, as shown below.
| Marketing Technology Director | Assistant Marketing Director | |
| Average salary | $140,130 | $55,415 |
| Salary range | Between $95,000 And $205,000 | Between $35,000 And $86,000 |
| Highest paying City | Rohnert Park, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Exelixis | Moody's |
| Best paying industry | - | - |
There are a few differences between a marketing technology director and an assistant marketing director in terms of educational background:
| Marketing Technology Director | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and assistant marketing directors' demographics:
| Marketing Technology Director | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |