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The differences between marketing technology directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a marketing strategist. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Technology Director | Marketing Strategist | |
| Yearly salary | $140,130 | $80,033 |
| Hourly rate | $67.37 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing technology directors and marketing strategists have different pay scales, as shown below.
| Marketing Technology Director | Marketing Strategist | |
| Average salary | $140,130 | $80,033 |
| Salary range | Between $95,000 And $205,000 | Between $53,000 And $119,000 |
| Highest paying City | Rohnert Park, CA | Harrisburg, PA |
| Highest paying state | Hawaii | Pennsylvania |
| Best paying company | Exelixis | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a marketing technology director and a marketing strategist in terms of educational background:
| Marketing Technology Director | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and marketing strategists' demographics:
| Marketing Technology Director | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |