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Marketing technology director vs product director

The differences between marketing technology directors and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $140,130 average annual salary of a marketing technology director.

The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a product director are product management, product strategy, and project management.

Marketing technology director vs product director overview

Marketing Technology DirectorProduct Director
Yearly salary$140,130$148,910
Hourly rate$67.37$71.59
Growth rate10%10%
Number of jobs143,353125,200
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a marketing technology director do?

A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.

What does a product director do?

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Marketing technology director vs product director salary

Marketing technology directors and product directors have different pay scales, as shown below.

Marketing Technology DirectorProduct Director
Average salary$140,130$148,910
Salary rangeBetween $95,000 And $205,000Between $104,000 And $212,000
Highest paying CityRohnert Park, CASan Francisco, CA
Highest paying stateHawaiiCalifornia
Best paying companyExelixisMeta
Best paying industry-Internet

Differences between marketing technology director and product director education

There are a few differences between a marketing technology director and a product director in terms of educational background:

Marketing Technology DirectorProduct Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing technology director vs product director demographics

Here are the differences between marketing technology directors' and product directors' demographics:

Marketing Technology DirectorProduct Director
Average age3939
Gender ratioMale, 74.6% Female, 25.4%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing technology director and product director duties and responsibilities

Marketing technology director example responsibilities.

  • Manage multiple release and software development processes base on languages including: C++, .NET, Java and HTML.
  • Leverage current technology to achieve project objectives.
  • Develop and utilize various optimization strategies exceeding expectations on ROI and ROAS on marketing programs and website CR.
  • Create e-mail and web content using HTML and CSS, testing for consistency across a variety of clients.
  • Develop custom synchronization engine to integrate all website customer, company, sales and product data with Salesforce CRM.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Show more

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Marketing technology director vs product director skills

Common marketing technology director skills
  • Digital Marketing, 31%
  • Brand Management, 9%
  • CRM, 7%
  • Cloud, 4%
  • Product Management, 4%
  • Product Development, 3%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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