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Media marketing director vs digital marketing manager

The differences between media marketing directors and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Media marketing director vs digital marketing manager overview

Media Marketing DirectorDigital Marketing Manager
Yearly salary$77,904$99,563
Hourly rate$37.45$47.87
Growth rate10%10%
Number of jobs100,893126,137
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Media marketing director vs digital marketing manager salary

Media marketing directors and digital marketing managers have different pay scales, as shown below.

Media Marketing DirectorDigital Marketing Manager
Average salary$77,904$99,563
Salary rangeBetween $56,000 And $108,000Between $71,000 And $138,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateHawaiiNew Jersey
Best paying companyAvidConrad N. Hilton Foundation
Best paying industryMedia-

Differences between media marketing director and digital marketing manager education

There are a few differences between a media marketing director and a digital marketing manager in terms of educational background:

Media Marketing DirectorDigital Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorCommunicationMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media marketing director vs digital marketing manager demographics

Here are the differences between media marketing directors' and digital marketing managers' demographics:

Media Marketing DirectorDigital Marketing Manager
Average age3939
Gender ratioMale, 54.6% Female, 45.4%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media marketing director and digital marketing manager duties and responsibilities

Media marketing director example responsibilities.

  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Monitor all social media channels such as Facebook.
  • Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
    • Show more

Media marketing director vs digital marketing manager skills

Common media marketing director skills
  • Digital Marketing, 18%
  • Facebook, 6%
  • KPIs, 5%
  • Media Planning, 5%
  • Marketing Campaigns, 5%
  • ROI, 5%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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Updated January 8, 2025

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