Media marketing director vs digital marketing specialist

The differences between media marketing directors and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media marketing director, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a media marketing director has an average salary of $77,904, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Media marketing director vs digital marketing specialist overview

	Media Marketing Director	Digital Marketing Specialist
Yearly salary	$77,904	$60,359
Hourly rate	$37.45	$29.02
Growth rate	10%	19%
Number of jobs	100,893	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	37
Years of experience	10	6

Media marketing director vs digital marketing specialist salary

Media marketing directors and digital marketing specialists have different pay scales, as shown below.

	Media Marketing Director	Digital Marketing Specialist
Average salary	$77,904	$60,359
Salary range	Between $56,000 And $108,000	Between $44,000 And $81,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Avid	Meta
Best paying industry	Media	Finance

Differences between media marketing director and digital marketing specialist education

There are a few differences between a media marketing director and a digital marketing specialist in terms of educational background:

	Media Marketing Director	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs digital marketing specialist demographics

Here are the differences between media marketing directors' and digital marketing specialists' demographics:

	Media Marketing Director	Digital Marketing Specialist
Average age	39	37
Gender ratio	Male, 54.6% Female, 45.4%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between media marketing director and digital marketing specialist duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Media marketing director vs digital marketing specialist skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Media Marketing Director
Media Marketing Director vs Digital Marketing Specialist

Updated January 8, 2025

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