Media marketing director vs director of communications and marketing

The differences between media marketing directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Media marketing director vs director of communications and marketing overview

	Media Marketing Director	Director Of Communications And Marketing
Yearly salary	$77,904	$87,324
Hourly rate	$37.45	$41.98
Growth rate	10%	10%
Number of jobs	100,893	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Media marketing director vs director of communications and marketing salary

Media marketing directors and directors of communications and marketing have different pay scales, as shown below.

	Media Marketing Director	Director Of Communications And Marketing
Average salary	$77,904	$87,324
Salary range	Between $56,000 And $108,000	Between $57,000 And $133,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	New York
Best paying company	Avid	Paul Hastings
Best paying industry	Media	Professional

Differences between media marketing director and director of communications and marketing education

There are a few differences between a media marketing director and a director of communications and marketing in terms of educational background:

	Media Marketing Director	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	University of Georgia	University of Georgia

Media marketing director vs director of communications and marketing demographics

Here are the differences between media marketing directors' and directors of communications and marketing' demographics:

	Media Marketing Director	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and director of communications and marketing duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Media marketing director vs director of communications and marketing skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

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Media Marketing Director
Media Marketing Director vs Director Of Communications And Marketing

Updated January 8, 2025

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