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Media marketing director vs director of digital marketing

The differences between media marketing directors and directors of digital marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a director of digital marketing. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a director of digital marketing are digital marketing, kpis, and marketing campaigns.

Media marketing director vs director of digital marketing overview

Media Marketing DirectorDirector Of Digital Marketing
Yearly salary$77,904$112,413
Hourly rate$37.45$54.04
Growth rate10%10%
Number of jobs100,893104,062
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Media marketing director vs director of digital marketing salary

Media marketing directors and directors of digital marketing have different pay scales, as shown below.

Media Marketing DirectorDirector Of Digital Marketing
Average salary$77,904$112,413
Salary rangeBetween $56,000 And $108,000Between $74,000 And $169,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateHawaiiCalifornia
Best paying companyAvidRoku
Best paying industryMediaTechnology

Differences between media marketing director and director of digital marketing education

There are a few differences between a media marketing director and a director of digital marketing in terms of educational background:

Media Marketing DirectorDirector Of Digital Marketing
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorCommunicationMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media marketing director vs director of digital marketing demographics

Here are the differences between media marketing directors' and directors of digital marketing' demographics:

Media Marketing DirectorDirector Of Digital Marketing
Average age3939
Gender ratioMale, 54.6% Female, 45.4%Male, 63.0% Female, 37.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media marketing director and director of digital marketing duties and responsibilities

Media marketing director example responsibilities.

  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Monitor all social media channels such as Facebook.
  • Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Director of digital marketing example responsibilities.

  • Hone list of contacts including prospects, leads, and customers within Salesforce.
  • Manage multiple affiliate network relationships, negotiating CPA deals to drive increase, high quality traffic.
  • Manage all functions of marketing campaign creation and execution including copy, design, HTML coding, scheduling and analysis.
  • Manage PPC and SEO agency relationship and act as a liaison between the CEO, web designer and the agency.
  • Produce YouTube videos including editing and managing YouTube page.
  • Manage CRM strategy to maximize prospect acquisition and customer conversions.
  • Show more

Media marketing director vs director of digital marketing skills

Common media marketing director skills
  • Digital Marketing, 18%
  • Facebook, 6%
  • KPIs, 5%
  • Media Planning, 5%
  • Marketing Campaigns, 5%
  • ROI, 5%
Common director of digital marketing skills
  • Digital Marketing, 29%
  • KPIs, 4%
  • Marketing Campaigns, 4%
  • Google Analytics, 3%
  • CRM, 3%
  • Email Marketing, 3%

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