Media marketing director vs director of marketing & development

The differences between media marketing directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a director of marketing & development. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Media marketing director vs director of marketing & development overview

	Media Marketing Director	Director Of Marketing & Development
Yearly salary	$77,904	$98,174
Hourly rate	$37.45	$47.20
Growth rate	10%	10%
Number of jobs	100,893	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Media marketing director vs director of marketing & development salary

Media marketing directors and directors of marketing & development have different pay scales, as shown below.

	Media Marketing Director	Director Of Marketing & Development
Average salary	$77,904	$98,174
Salary range	Between $56,000 And $108,000	Between $59,000 And $162,000
Highest paying City	Providence, RI	New York, NY
Highest paying state	Hawaii	New York
Best paying company	Avid	Baker McKenzie
Best paying industry	Media	Finance

Differences between media marketing director and director of marketing & development education

There are a few differences between a media marketing director and a director of marketing & development in terms of educational background:

	Media Marketing Director	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs director of marketing & development demographics

Here are the differences between media marketing directors' and directors of marketing & development' demographics:

	Media Marketing Director	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and director of marketing & development duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Media marketing director vs director of marketing & development skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Media Marketing Director
Media Marketing Director vs Director Of Marketing & Development

Updated January 8, 2025

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