Media marketing director vs director, product marketing

The differences between media marketing directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Media marketing director vs director, product marketing overview

	Media Marketing Director	Director, Product Marketing
Yearly salary	$77,904	$141,699
Hourly rate	$37.45	$68.12
Growth rate	10%	10%
Number of jobs	100,893	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Media marketing director vs director, product marketing salary

Media marketing directors and directors, product marketing have different pay scales, as shown below.

	Media Marketing Director	Director, Product Marketing
Average salary	$77,904	$141,699
Salary range	Between $56,000 And $108,000	Between $97,000 And $205,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Avid	Meta
Best paying industry	Media	Technology

Differences between media marketing director and director, product marketing education

There are a few differences between a media marketing director and a director, product marketing in terms of educational background:

	Media Marketing Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs director, product marketing demographics

Here are the differences between media marketing directors' and directors, product marketing' demographics:

	Media Marketing Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and director, product marketing duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Media marketing director vs director, product marketing skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Media Marketing Director
Media Marketing Director vs Director, Product Marketing

Updated January 8, 2025

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