Media marketing director vs events marketing manager

The differences between media marketing directors and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and an events marketing manager. Additionally, an events marketing manager has an average salary of $80,575, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Media marketing director vs events marketing manager overview

	Media Marketing Director	Events Marketing Manager
Yearly salary	$77,904	$80,575
Hourly rate	$37.45	$38.74
Growth rate	10%	10%
Number of jobs	100,893	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	10	10

Media marketing director vs events marketing manager salary

Media marketing directors and events marketing managers have different pay scales, as shown below.

	Media Marketing Director	Events Marketing Manager
Average salary	$77,904	$80,575
Salary range	Between $56,000 And $108,000	Between $59,000 And $108,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Avid	Meta
Best paying industry	Media	Technology

Differences between media marketing director and events marketing manager education

There are a few differences between a media marketing director and an events marketing manager in terms of educational background:

	Media Marketing Director	Events Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 83%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs events marketing manager demographics

Here are the differences between media marketing directors' and events marketing managers' demographics:

	Media Marketing Director	Events Marketing Manager
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and events marketing manager duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Media marketing director vs events marketing manager skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

Media Marketing Director vs. similar jobs

Media Marketing Director related careers

Media Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Media Marketing Director
Media Marketing Director vs Events Marketing Manager

Updated January 8, 2025

Browse executive management jobs