Media marketing director vs head of marketing

The differences between media marketing directors and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Media marketing director vs head of marketing overview

	Media Marketing Director	Head Of Marketing
Yearly salary	$77,904	$137,829
Hourly rate	$37.45	$66.26
Growth rate	10%	10%
Number of jobs	100,893	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Media marketing director vs head of marketing salary

Media marketing directors and heads of marketing have different pay scales, as shown below.

	Media Marketing Director	Head Of Marketing
Average salary	$77,904	$137,829
Salary range	Between $56,000 And $108,000	Between $93,000 And $203,000
Highest paying City	Providence, RI	Seattle, WA
Highest paying state	Hawaii	Washington
Best paying company	Avid	Meta
Best paying industry	Media	Media

Differences between media marketing director and head of marketing education

There are a few differences between a media marketing director and a head of marketing in terms of educational background:

	Media Marketing Director	Head Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs head of marketing demographics

Here are the differences between media marketing directors' and heads of marketing' demographics:

	Media Marketing Director	Head Of Marketing
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and head of marketing duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Media marketing director vs head of marketing skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Media Marketing Director
Media Marketing Director vs Head Of Marketing

Updated January 8, 2025

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