Media marketing director vs marketing account manager

The differences between media marketing directors and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a marketing account manager. Additionally, a media marketing director has an average salary of $77,904, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Media marketing director vs marketing account manager overview

	Media Marketing Director	Marketing Account Manager
Yearly salary	$77,904	$67,983
Hourly rate	$37.45	$32.68
Growth rate	10%	10%
Number of jobs	100,893	163,297
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

Media marketing director vs marketing account manager salary

Media marketing directors and marketing account managers have different pay scales, as shown below.

	Media Marketing Director	Marketing Account Manager
Average salary	$77,904	$67,983
Salary range	Between $56,000 And $108,000	Between $50,000 And $91,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	Washington
Best paying company	Avid	American Tower
Best paying industry	Media	Energy

Differences between media marketing director and marketing account manager education

There are a few differences between a media marketing director and a marketing account manager in terms of educational background:

	Media Marketing Director	Marketing Account Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs marketing account manager demographics

Here are the differences between media marketing directors' and marketing account managers' demographics:

	Media Marketing Director	Marketing Account Manager
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and marketing account manager duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Marketing account manager example responsibilities.

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

Media marketing director vs marketing account manager skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common marketing account manager skills

Digital Marketing, 18%
Project Management, 8%
Email Marketing, 6%
Account Management, 5%
Marketing Campaigns, 5%
Google Analytics, 5%

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Media Marketing Director
Media Marketing Director vs Marketing Account Manager

Updated January 8, 2025

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