Media marketing director vs marketing lead

The differences between media marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Media marketing director vs marketing lead overview

	Media Marketing Director	Marketing Lead
Yearly salary	$77,904	$104,664
Hourly rate	$37.45	$50.32
Growth rate	10%	10%
Number of jobs	100,893	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Media marketing director vs marketing lead salary

Media marketing directors and marketing leads have different pay scales, as shown below.

	Media Marketing Director	Marketing Lead
Average salary	$77,904	$104,664
Salary range	Between $56,000 And $108,000	Between $74,000 And $146,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Avid	Meta
Best paying industry	Media	Technology

Differences between media marketing director and marketing lead education

There are a few differences between a media marketing director and a marketing lead in terms of educational background:

	Media Marketing Director	Marketing Lead
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs marketing lead demographics

Here are the differences between media marketing directors' and marketing leads' demographics:

	Media Marketing Director	Marketing Lead
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and marketing lead duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Media marketing director vs marketing lead skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

Media Marketing Director vs. similar jobs

Media Marketing Director related careers

Media Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Media Marketing Director
Media Marketing Director vs Marketing Lead

Updated January 8, 2025

Browse executive management jobs