Media marketing director vs marketing manager

The differences between media marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Media marketing director vs marketing manager overview

	Media Marketing Director	Marketing Manager
Yearly salary	$77,904	$104,550
Hourly rate	$37.45	$50.26
Growth rate	10%	10%
Number of jobs	100,893	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Media marketing director vs marketing manager salary

Media marketing directors and marketing managers have different pay scales, as shown below.

	Media Marketing Director	Marketing Manager
Average salary	$77,904	$104,550
Salary range	Between $56,000 And $108,000	Between $71,000 And $153,000
Highest paying City	Providence, RI	Menlo Park, CA
Highest paying state	Hawaii	California
Best paying company	Avid	Meta
Best paying industry	Media	Technology

Differences between media marketing director and marketing manager education

There are a few differences between a media marketing director and a marketing manager in terms of educational background:

	Media Marketing Director	Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Media marketing director vs marketing manager demographics

Here are the differences between media marketing directors' and marketing managers' demographics:

	Media Marketing Director	Marketing Manager
Average age	39	39
Gender ratio	Male, 54.6% Female, 45.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between media marketing director and marketing manager duties and responsibilities

Media marketing director example responsibilities.

Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Monitor all social media channels such as Facebook.
Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Media marketing director vs marketing manager skills

Common media marketing director skills

Digital Marketing, 18%
Facebook, 6%
KPIs, 5%
Media Planning, 5%
Marketing Campaigns, 5%
ROI, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Media Marketing Director
Media Marketing Director vs Marketing Manager

Updated January 8, 2025

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