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Media marketing director vs regional marketing manager

The differences between media marketing directors and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media marketing director and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $77,904 average annual salary of a media marketing director.

The top three skills for a media marketing director include digital marketing, facebook and kpis. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Media marketing director vs regional marketing manager overview

Media Marketing DirectorRegional Marketing Manager
Yearly salary$77,904$85,217
Hourly rate$37.45$40.97
Growth rate10%10%
Number of jobs100,893115,987
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Media marketing director vs regional marketing manager salary

Media marketing directors and regional marketing managers have different pay scales, as shown below.

Media Marketing DirectorRegional Marketing Manager
Average salary$77,904$85,217
Salary rangeBetween $56,000 And $108,000Between $62,000 And $116,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateHawaiiCalifornia
Best paying companyAvidAbbVie
Best paying industryMediaConstruction

Differences between media marketing director and regional marketing manager education

There are a few differences between a media marketing director and a regional marketing manager in terms of educational background:

Media Marketing DirectorRegional Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media marketing director vs regional marketing manager demographics

Here are the differences between media marketing directors' and regional marketing managers' demographics:

Media Marketing DirectorRegional Marketing Manager
Average age3939
Gender ratioMale, 54.6% Female, 45.4%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media marketing director and regional marketing manager duties and responsibilities

Media marketing director example responsibilities.

  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Monitor all social media channels such as Facebook.
  • Maintain and enhance visibility of LBSA Facebook and tweeter accounts.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Direct and coordinate all media creation and output for non-profit mentoring and ministry organization.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Media marketing director vs regional marketing manager skills

Common media marketing director skills
  • Digital Marketing, 18%
  • Facebook, 6%
  • KPIs, 5%
  • Media Planning, 5%
  • Marketing Campaigns, 5%
  • ROI, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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