Post job

Merchandise analyst vs marketing assistant

The differences between merchandise analysts and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a merchandise analyst and a marketing assistant. Additionally, a merchandise analyst has an average salary of $67,933, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a merchandise analyst include powerpoint, SQL and data analysis. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Merchandise analyst vs marketing assistant overview

Merchandise AnalystMarketing Assistant
Yearly salary$67,933$39,442
Hourly rate$32.66$18.96
Growth rate19%19%
Number of jobs38,12777,611
Job satisfaction-3
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does a merchandise analyst do?

A merchandise analyst is an individual who monitors inventory levels while following and charting the profits and sales of a store or company. Merchandise analysts are required to identify appropriate industry and product categories so that they can focus on maximizing the business of each store. They must review and analyze weekly advertisement results with team members to meet their sales goals as well as identify causes of high carryover and methods for reduction. Merchandise analysts must also use data analysis to identify markets and fine-tune merchandise.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Merchandise analyst vs marketing assistant salary

Merchandise analysts and marketing assistants have different pay scales, as shown below.

Merchandise AnalystMarketing Assistant
Average salary$67,933$39,442
Salary rangeBetween $49,000 And $92,000Between $28,000 And $55,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyMacy'sGoogle
Best paying industryRetailFinance

Differences between merchandise analyst and marketing assistant education

There are a few differences between a merchandise analyst and a marketing assistant in terms of educational background:

Merchandise AnalystMarketing Assistant
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Merchandise analyst vs marketing assistant demographics

Here are the differences between merchandise analysts' and marketing assistants' demographics:

Merchandise AnalystMarketing Assistant
Average age3737
Gender ratioMale, 36.6% Female, 63.4%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.7% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between merchandise analyst and marketing assistant duties and responsibilities

Merchandise analyst example responsibilities.

  • Manage a team of allocation analysts who distribute fashion jewelry to more than a thousand stores
  • Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
  • Manage and maintain the OTB for specific departments by preparing forecasts, evaluating performance, and maximizing profitability while minimizing liabilities.
  • Allocate product to the appropriate stores using JDA system.
  • Analyze and allocate for women's intimate apparel, and accessories.
  • Analyze historical POS to create seasonal profiles for all items, allowing the system to more efficiently predict seasonal trends.
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Merchandise analyst vs marketing assistant skills

Common merchandise analyst skills
  • PowerPoint, 14%
  • SQL, 8%
  • Data Analysis, 7%
  • Digital Marketing, 5%
  • Gross Profit, 5%
  • Logistics, 4%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

Browse business and financial jobs