Merchandise analyst vs marketing consultant

Differences between merchandise analyst and marketing consultant duties and responsibilities

Merchandise analyst example responsibilities.

• Manage a team of allocation analysts who distribute fashion jewelry to more than a thousand stores
• Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
• Manage and maintain the OTB for specific departments by preparing forecasts, evaluating performance, and maximizing profitability while minimizing liabilities.
• Allocate product to the appropriate stores using JDA system.
• Analyze and allocate for women's intimate apparel, and accessories.
• Analyze historical POS to create seasonal profiles for all items, allowing the system to more efficiently predict seasonal trends.
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Marketing consultant example responsibilities.

• Contact inbound leads using HubSpot.
• Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
• Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
• Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
• Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
• Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
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