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The differences between merchandise analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a merchandise analyst and a marketing coordinator. Additionally, a merchandise analyst has an average salary of $67,933, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a merchandise analyst include powerpoint, SQL and data analysis. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Merchandise Analyst | Marketing Coordinator | |
| Yearly salary | $67,933 | $48,326 |
| Hourly rate | $32.66 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 38,127 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A merchandise analyst is an individual who monitors inventory levels while following and charting the profits and sales of a store or company. Merchandise analysts are required to identify appropriate industry and product categories so that they can focus on maximizing the business of each store. They must review and analyze weekly advertisement results with team members to meet their sales goals as well as identify causes of high carryover and methods for reduction. Merchandise analysts must also use data analysis to identify markets and fine-tune merchandise.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Merchandise analysts and marketing coordinators have different pay scales, as shown below.
| Merchandise Analyst | Marketing Coordinator | |
| Average salary | $67,933 | $48,326 |
| Salary range | Between $49,000 And $92,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Macy's | Keller Williams Capital Properties |
| Best paying industry | Retail | Technology |
There are a few differences between a merchandise analyst and a marketing coordinator in terms of educational background:
| Merchandise Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between merchandise analysts' and marketing coordinators' demographics:
| Merchandise Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |