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Merchandise analyst vs marketing specialist

The differences between merchandise analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a merchandise analyst and a marketing specialist. Additionally, a merchandise analyst has an average salary of $67,933, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a merchandise analyst include powerpoint, SQL and data analysis. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Merchandise analyst vs marketing specialist overview

Merchandise AnalystMarketing Specialist
Yearly salary$67,933$54,942
Hourly rate$32.66$26.41
Growth rate19%19%
Number of jobs38,12787,145
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a merchandise analyst do?

A merchandise analyst is an individual who monitors inventory levels while following and charting the profits and sales of a store or company. Merchandise analysts are required to identify appropriate industry and product categories so that they can focus on maximizing the business of each store. They must review and analyze weekly advertisement results with team members to meet their sales goals as well as identify causes of high carryover and methods for reduction. Merchandise analysts must also use data analysis to identify markets and fine-tune merchandise.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Merchandise analyst vs marketing specialist salary

Merchandise analysts and marketing specialists have different pay scales, as shown below.

Merchandise AnalystMarketing Specialist
Average salary$67,933$54,942
Salary rangeBetween $49,000 And $92,000Between $36,000 And $82,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMacy'sGoogle
Best paying industryRetailTechnology

Differences between merchandise analyst and marketing specialist education

There are a few differences between a merchandise analyst and a marketing specialist in terms of educational background:

Merchandise AnalystMarketing Specialist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Merchandise analyst vs marketing specialist demographics

Here are the differences between merchandise analysts' and marketing specialists' demographics:

Merchandise AnalystMarketing Specialist
Average age3737
Gender ratioMale, 36.6% Female, 63.4%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.7% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between merchandise analyst and marketing specialist duties and responsibilities

Merchandise analyst example responsibilities.

  • Manage a team of allocation analysts who distribute fashion jewelry to more than a thousand stores
  • Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
  • Manage and maintain the OTB for specific departments by preparing forecasts, evaluating performance, and maximizing profitability while minimizing liabilities.
  • Allocate product to the appropriate stores using JDA system.
  • Analyze and allocate for women's intimate apparel, and accessories.
  • Analyze historical POS to create seasonal profiles for all items, allowing the system to more efficiently predict seasonal trends.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Merchandise analyst vs marketing specialist skills

Common merchandise analyst skills
  • PowerPoint, 14%
  • SQL, 8%
  • Data Analysis, 7%
  • Digital Marketing, 5%
  • Gross Profit, 5%
  • Logistics, 4%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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