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Merchandise coordinator vs sales lead/sales associate

The differences between merchandise coordinators and sales lead/sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a merchandise coordinator and a sales lead/sales associate. Additionally, a merchandise coordinator has an average salary of $36,658, which is higher than the $31,954 average annual salary of a sales lead/sales associate.

The top three skills for a merchandise coordinator include cleanliness, sales floor and merchandise presentation. The most important skills for a sales lead/sales associate are POS, cash control, and customer service.

Merchandise coordinator vs sales lead/sales associate overview

Merchandise CoordinatorSales Lead/Sales Associate
Yearly salary$36,658$31,954
Hourly rate$17.62$15.36
Growth rate10%-
Number of jobs23,637882,220
Job satisfaction--
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 36%
Average age4343
Years of experience66

What does a merchandise coordinator do?

A merchandise coordinator is responsible for monitoring the adequacy of supply inventory, creating purchase requests, and confirming the proper labeling of products. Merchandise coordinators assist with the creative arrangement of product displays, moving merchandise to the appropriate store section, informing the customers of the promotional products and discount offers, responding to the customers' inquiries and concerns, evaluating feature products' sales reports, and resolving customer complaints. A merchandise coordinator must have excellent communication and organizational skills, following store procedures and safety regulations at all times during the operational shift.

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

Merchandise coordinator vs sales lead/sales associate salary

Merchandise coordinators and sales lead/sales associates have different pay scales, as shown below.

Merchandise CoordinatorSales Lead/Sales Associate
Average salary$36,658$31,954
Salary rangeBetween $29,000 And $45,000Between $17,000 And $57,000
Highest paying CityNorth Kingstown, RINew York, NY
Highest paying stateRhode IslandNew York
Best paying companyNew Era CapGoogle
Best paying industryMediaRetail

Differences between merchandise coordinator and sales lead/sales associate education

There are a few differences between a merchandise coordinator and a sales lead/sales associate in terms of educational background:

Merchandise CoordinatorSales Lead/Sales Associate
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Delhi

Merchandise coordinator vs sales lead/sales associate demographics

Here are the differences between merchandise coordinators' and sales lead/sales associates' demographics:

Merchandise CoordinatorSales Lead/Sales Associate
Average age4343
Gender ratioMale, 27.6% Female, 72.4%Male, 35.3% Female, 64.7%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.7% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between merchandise coordinator and sales lead/sales associate duties and responsibilities

Merchandise coordinator example responsibilities.

  • Manage VIP area and guests.
  • Manage all product marketing across retail, direct & social media channels for apparel and accessories divisions.
  • Manage profitability and maximize ROI for allocate marketing budget.
  • Manage e-commerce websites to maintain accurate information and maximize sales.
  • Develop and execute marketing strategies within the affiliate, SEO, SEM, email, and social channels.
  • Bag groceries and provide courtesy carry out service.
  • Show more

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Merchandise coordinator vs sales lead/sales associate skills

Common merchandise coordinator skills
  • Cleanliness, 32%
  • Sales Floor, 31%
  • Merchandise Presentation, 12%
  • Jewelry, 3%
  • POS, 2%
  • Store Management, 2%
Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%