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The differences between merchandising managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandising manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a merchandising manager include sales floor, POS and apparel. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Merchandising Manager | Marketing Manager | |
| Yearly salary | $86,346 | $104,550 |
| Hourly rate | $41.51 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 268,577 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Merchandising managers and marketing managers have different pay scales, as shown below.
| Merchandising Manager | Marketing Manager | |
| Average salary | $86,346 | $104,550 |
| Salary range | Between $64,000 And $116,000 | Between $71,000 And $153,000 |
| Highest paying City | Woonsocket, RI | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Roku | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a merchandising manager and a marketing manager in terms of educational background:
| Merchandising Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between merchandising managers' and marketing managers' demographics:
| Merchandising Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |